Our story

Borovo PLC is Croatia’s most famous footwear manufacturer with a long tradition, rich experience and love for shoes.
Borovo was established in Vukovar in 1931. Over the past 88 years, its identity has been built by the creation of fashionable, urban, sports, certified work safety shoes as well as work shoes not only in Croatia but across the region as well.

Borovo shoes have become the part of the lifestyle of a number of generations and the synonym of high quality. In the production of our shoes we use only natural materials such as genuine leather, 100% - cotton textile as well as the rubber produced in Borovo factory. In pursuit of the footwear of a unique quality, our fashion designers create simple, but fashionable and comfortable shoes the manufacture of which is given special care and passion going through a dozen of our workers’ skilful hand .The result of such policy is the creation of widely-popular brands such as Startas, Boromina, Borosana, Rubber and My Ballerinas.

Borovo is committed to achieving exquisite quality, top technology as well as research and development of its products at all times. Recent years have seen a lot of investment into equipment, technology and know-how. The production capacity goes up to one million pairs of shoes on annual basis.

The main sales canal is through our own retail-shop network that encompasses 77 shoe shops across Croatia. Wholesale is also significant part of our sales that has deserved the trust of our big customers using our work safety footwear in their everyday operations. Borovo has put a lot of effort into increasing its export sales by entering new markets recently.

Our stores

Quality, modern and comfortable footwear.

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